Surely you have heard of search promotion website. Even if you are unfamiliar with this wording, you know perfectly well that there are search engines (Yandex, Google, Rambler and others), which give users a list of sites in response to input requests (such as “rent an apartment”, “delivery lunches in the office” or “hotels near Moscow”). And some sites are located on the first places in the search engine, and some can be found by scrolling through a few pages.
This search engine optimization (or, as it is called, search engine optimization) just served to your site out on the best places, ie TOP. In more scientific, search engine optimization (search engine optimization site, site promotion, SEO – SearchEngineOptimization) – a set of measures to improve the position of the site in search engines result of pre-selected queries.
Why should your company need SEO optimization?
If the recent past, the Internet was used primarily to search for information, but today the situation has changed dramatically. The increasing number of Internet users, new technology (communication with the target audience via the website, payment system via the Internet, the ability to order on-line, etc.) and many other factors make the Internet and a powerful marketing tool and a place for sales simultaneously. For example, the boom in online shopping definitely proves that skillfully used Internet technology bring stable income for website owners.
Internet promotion can be effective for all companies, the potential audience that is looking for similar goods or services on the Internet. According to statistics, the number of Internet users is increasing every year, it is now more than a third of Russians use the Internet. And it is this audience is very attractive for business because it has a high purchasing power. Think thousands, perhaps hundreds of thousands of people every day looking for your products and competitors’ products are! And because more agile competitors have already taken the best places in the search results. You too can take these “place in the sun” – it needs to begin search engine optimization.
Why is the site you need to be that high on the search engines?
There are several reasons. Firstly, the top places in the search engines can be compared to the prestigious areas of the city. Usually the first impression of the company customer receives before visiting the organization to know where it is located. The prestigious area, the more confidence feeds the client, and therefore, greater the chance that he will choose you. Powered stereotype: if the firm is located in the heart of the city, this company is thriving. Similarly, this stereotype works and SEO promotion. Sites that are in the TOP – this is usually the most respected sites.
Second, the good location attracted many more visitors. On the site, located on the first ten positions (TOP-10, ie the first page of issue), will pay attention to more than 95-minute (!) Percent of users. If the search engine produces the site of the company on the fourth page, and then, in less than 2-percent of users have the patience to dolistat this page.
Therefore, the higher the resource to the TOP, the more traffic it will have. We recommend that on the most important demands to be in the top 5 search results.
Why is it important to choose a list of requests?
Of course, search engine optimization – is a very effective way to attract customers, but with one caveat: it must comply with professionals. It is not so much that inept optimization can cost penalty to your site, and that the number of visitors will increase, and the number of buyers – not. To promotion gave the best result you need to decide on the list of promoted inquiries and promotion strategy.
Why not move forward in the search engines is bad?
There are situations when the user has already chosen several alternatives and tend to apply to your company and in the company’s competitors for more information. Then the user is looking for sites or contact these organizations. In such a situation a few open city telephone directory, or call the help desk to find out information. Most will seek information on the Internet. And if the site is not SEO-optimized, the user will most likely simply will not find information about the company on the Internet! Today’s internet user is very spoiled and not used to spend a lot of time searching. You will not find – turn to competitors, search for information about which will be easier and faster. Agree, it is unpleasant to lose customers who have wanted to write to you, but just could not do it.
It is clear that for most companies SEO website optimization – it is a necessary and effective marketing tool. The question remains: how does this mechanism work? The answer to this can be found in the “Stages and schedule for SEO promotion.”